Social media marketing does not necessarily mean paid ads. If you know how to harness the power of Facebook and its businesses, using LinkedIn and YouTube, you have a great opportunity to market your business organically.


Let’s look at the benefits of using some platforms for social media marketing.


1- Facebook:

As a business, you can acquire new customers using Facebook by creating a great profile and creating a page. A good profile with good connections can help you reach your goals faster, but this does not happen overnight. Facebook allows you to add up to 5,000 friends and gain unlimited followers on your Facebook profile. By creating a page from your profile, you can reach a large number of potential customers.


When you post something related to your business on your Facebook page, the next step is to share it on your profile timeline and ask your friends and followers to share the post on their walls. I have gained a large share of many side posts using this formula. See the compromise in the pictures below.


2- Instagram:

Instagram is the new king of social media. About 8 months ago, he pulled Facebook back as the most preferred platform for social media.


It's easier to grow your brand organically on Instagram. By leveraging the power of #hashtags, which are popular and often in demand by people all over the world, your content gets good visibility. Also Instagram Stories, Direct DM are some of the best ways to increase awareness of your product and service.


3- LinkedIn:

LinkedIn Organic Reach Gary Vaynerchuk says LinkedIn is the best social media platform to market your business. It has by far the best range compared to any other platform. For B2B, LinkedIn marketing wins the race all the way down.


LinkedIn is designed for networking. You can promote your brand by creating great content related to your industry and using hashtags to promote the content.


On LinkedIn, you also get access to hiring managers and recruiters and use the platform as a research tool. LinkedIn has an incredible job board for new opportunities and you can get social proof of your brand as your contacts can recommend and join you. As a brand, you can follow other companies and present yourself through a niche market.


4- YouTube:

Platform # 1 for videos. YouTube is owned by Google, one of the largest technology companies. YouTube has 2 billion users. About 15% of the site's traffic comes from Americans. upload 500 hours of video every minute and each visitor spends on average approx. 11m, 24s pr. day.


By creating your channel on YouTube, you can upload videos within various playlists and monetize your channel through Google Adsense.


As a good presence on Facebook, Instagram and LinkedIn, I also have a good YouTube presence with a verified account that helps me market my brand organically without paying a single penny.


Conclusion:

Social media is the best way to promote your business and if you do it right, your chances of achieving maximum reach will simply double. All social media accounts require consistency and fill their timelines with regular branded content.